Comms coordination

For a fundraising appeal, I advised we share the incredible story of a boy named Yusif, who was viciously bitten by a snake.

I managed a multimedia project. I wrote the script, and worked closely with a UK company to produce a video on time and to budget.

The video was shared with media outlets, which gained national media coverage on the Daily Star, the Daily Express, and the Mirror with a combined reach of 44 million.

We included the video in our email marketing campaigns and in our supporter magazine. This led to positive results for our fundraising appeal.