Concepts

For Mercy Ships' Summer Match Appeal, I crafted a concept that inspired strong support across all channels.

I wrote persuasive copy for direct marketing, emails, social posts, and a video script. This appeal raised more than previous years with more than £322,000 (a superb feat for this small charity).

But even better... I knew funds raised from this appeal would support Mercy Ships’ life-saving work of providing direct medical care, tools and training across Africa.